I’m a heart-following entrepreneur that is mildly (okay totally) obsessed with marketing, design & all things squish-in-your-face cute (also … cake).

Just a couple of years ago, you could find me comfortably tucked in a cushy office, wearing far too many cardigans (and drinking way too much caffeine) as a Marketing Director for one of the world’s leading commercial real estate firms. As part of my role there, I taught myself the art of graphic design & practiced my skills through a tiny side-business called Paper Hearts™, selling greeting cards on Sunday mornings at our local farmer’s market. 

After 2.5 years of running Paper Hearts™ part-time, I was building some serious sales & marketing momentum. My little experiment was growing way faster than I had anticipated. Our story was featured in international media publications, and we were approaching 150 retail partnerships, with no signs of slowing down — but I was TIRED. I knew in my heart that something had to give. I decided it was time to leave the security of my corporate life behind, and took a leap of faith to become a full-time business owner. 

Today I run a successful seaside graphic design studio, creating cards & other whimsical treasures for over 225 retail boutiques across Canada. I also solve complex consumer puzzles for busy, purpose-led entrepreneurs through à la carte offerings like custom cards, social graphics & tailor-made marketing strategies.