I have helped over 60 corporate clients build stronger connections with their customers through simplicity & design. I help my clients to construct clear marketing strategies, to create thoughtful touches in their businesses (like custom cards & social graphics) & to master their social media platforms.
there are a couple of ways that we can work together.
You know that happy customers always come back for more. The best way to delight your customers is to create amazing products, and to make them feel like they’re seen — like they really matter to you.
I create thoughtful human touches for my clients, like:
Logo & brand development
Shopify & Squarespace website design
Brand style guides
Custom stationery
Social media templates
Website banners
E-mail templates & newsletter campaigns
You know your business best (& you know what’s best for your business, too). You’re the one with the big vision, the one that can read between the lines & the one with the insatiable desire to make things happen.
You want to sit down & map out a clear path forward but it always falls to the bottom of your list — let me take that off your plate.
Let’s get really clear & simplify your marketing objectives into an action plan that is organized, measurable & full of impact.
Maybe then it’ll stop keeping you up at night — wouldn’t that be nice?
You already know how important it is for your business to have a presence online — I know that, you know that.
But you’re busy.
Beyond busy.
You’re — you know — running an entire company. You’re creating something from nothing.
I get it … trust me.
Social media comes naturally to me, it almost feels effortless. I am obsessed with this stuff. Live, eat & breathe this stuff — and I can help you save time, money & a whole lot of worry.
I’m a heart-following entrepreneur that is mildly (okay totally) obsessed with marketing, design & all things squish-in-your-face cute (also … cake).
Just a couple of years ago, you could find me comfortably tucked in a cushy office, wearing far too many cardigans (and drinking way too much caffeine) as a Marketing Director for one of the world’s leading commercial real estate firms. As part of my role there, I taught myself the art of graphic design & practiced my skills through a tiny side-business called Paper Hearts™, selling greeting cards on Sunday mornings at our local farmer’s market.
After 2.5 years of running Paper Hearts™ part-time, I was building some serious sales & marketing momentum. My little experiment was growing way faster than I had anticipated. Our story was featured in international media publications, and we were approaching 150 retail partnerships, with no signs of slowing down — but I was TIRED. I knew in my heart that something had to give. I decided it was time to leave the security of my corporate life behind, and took a leap of faith to become a full-time business owner. Today I run a successful seaside graphic design studio, creating cards & other whimsical treasures for over 265 retail boutiques across Canada. I also solve complex consumer puzzles for over 60 corporate clients through à la carte offerings like custom cards, social graphics & tailor-made marketing strategies.
For Paper Hearts’ owner Stefanie MacDonald, the real magic happens when you show up. Hear her story.
i also facilitate panel discussions, host workshops & give keynote presentations.
I have spoken in front of groups of entrepreneurs, business professionals & students for organizations including the Halifax Chamber of Commerce, Dalhousie University, Volta Labs & Saint Mary’s University. I speak about business building, wholesale partnerships, social media strategy, sales vs. marketing & lots more. Want to chat about your next event?
“Stefanie and the Paper Hearts Team took my brand to a whole other level. From a thoughtful attention to detail, to a well designed and unique social media plan, to a robust archive for our team to embrace and grow with; I cannot thank her enough for bringing The Superwoman Code to new heights. ”
That’s why I’ll keep this short & sweet. If any of the above sounds like something you'd like to explore further, you can write me an email and we can get started.
pass me a note... i’ll write you back. promise.
